Kindle Daily Deal

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
by Dan Ariely
4.2 Out of 5 Stars (496 Reviews)
Genre: Business & Investing | Psychology & Counseling | Reference

How do we think about money?
What caused bankers to lose sight of the economy?
What caused individuals to take on mortgages that were not within their means?
What irrational forces guided our decisions?
And how can we recover from an economic crisis?

In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University’s behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble.

Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market—with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer.

Packed with new studies and thought-provoking responses to readers’ questions and comments, this revised and expanded edition of Predictably Irrational will change the way we interact with the world, from the small decisions we make in our own lives to the individual and collective choices that shape our economy.

Click here to get this book for $2.99

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Romance Daily Deal

The Bull Rider’s Brother (Crimson Romance)
by Lynn Cahoon
4.4 Out of 5 Stars (16 Reviews)
Genre: Contemporary Fiction | Romance

On a girl’s night out, Lizzie Hudson finds herself comparing her life as a single mom with her best friend’s successful career when James Sullivan, the cowboy who got away, walks his Justin Ropers back into her life.

Seeing him shakes Lizzie’s world but James is in for an even more eventful weekend: he learns he has a son. James has enough on his plate trying to manage his brother’s bull riding career. Can he learn to redefine family and become part of Lizzie’s life before she gives up on him and marries another?

Sensuality Level: Behind closed doors

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Science Fiction & Fantasy Daily Deal

Waking the Moon
by Elizabeth Hand
4.0 Out of 5 Stars (75 Reviews)
Genre: Fantasy | Horror

The reign of men has ended in this gripping thriller from Elizabeth Hand, and the fate of the world is on the line
Sweeney Cassidy is the typical college freshman at the University of the Archangels and St. John the Divine in Washington, DC. She drinks. She parties. And she certainly doesn’t suspect that underneath its picturesque Gothic façade, the University is a haven for the Benandanti, a cult devoted to suppressing the powerful and destructive Moon Goddess. But everything is about to change as Sweeney learns that her two new best friends are the Goddess’s Chosen Ones. Rich and engrossing, Waking the Moon is a seductive post-feminist thriller that delves into an ancient feud, where the real and magical collide, and one woman is forced to make a decision that will change the world. This ebook features an illustrated biography of Elizabeth Hand including rare images and never-before-seen documents from the author’s personal collection.

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Teen Daily Deal

In a Heartbeat
by Loretta Ellsworth
4.5 Out of 5 Stars (50 Reviews)
Genre: Children’s Fiction | Teens

When a small mistake costs sixteen-year-old Eagan her life during a figure-skating competition, she leaves many things unreconciled, including her troubled relationship with her mother. From her vantage point in the afterlife, Eagan reflects back on her memories, and what she could have done differently, through her still-beating heart.

When fourteen-year-old Amelia learns she will be getting a heart transplant, her fear and guilt battle with her joy at this new chance at life. And afterwards when she starts to feel different, dreaming about figure skating, craving grape candy, her need to learn about her donor leads her to discover and explore Eagan’s life, meeting her grieving loved ones and trying to bring the closure they all need to move on.

Told in alternating viewpoints, In a Heartbeat tells the emotional and compelling story of two girls sharing one heart.

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